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rule #1
never tell a new client anything.
why do you do what you do?
why does it matter?
who does it benefit and how?
that’s your story. that’s where we start.

you know your brand’s story
because you live it. every day.
living it is your talent. 
telling it is ours.

rule #2
when you tell the world
who you are,
what your brand stands for,
what your business does
and why it matters,
be authentic. that’s your power.
in any expression of your brand.
in every expression of your brand. 

rule #3
a brand earns credibility
and speaks with authority
when its internal culture
and external identity
tell the same compelling story
and express the same values
in every gesture, large or small. 

true stories have lasting power.